Founded in 2005, WingsUp! currently operates more than 36 locations in Ontario and recently entered the Calgary market. The Vancouver opening is a strategic step in the company’s coast-to-coast growth plans.

“Vancouver is a natural fit for our brand,” said Darren Czarnogorski, president of WingsUp!, in a statement. “The city’s appreciation for fresh, high-quality food aligns with our core values.”

The company’s business model features small-format stores built for dense urban areas, with all delivery services handled in-house rather than through third-party providers. Orders are available for pickup, delivery or catering.

WingsUp!’s menu focuses on made-to-order, never-frozen wings and includes flavours such as Jamaican Hot, Medium BBQ, Honey Garlic Parmesan and Texas Tequila. The brand positions itself as a comfort food option that offers convenience for both lunch customers and at-home diners.

WingsUp! is actively recruiting franchisees in British Columbia to support its westward expansion. The company highlights a low-barrier entry model for prospective operators, with support in training, marketing and supply chain logistics.

“This is just the beginning for us in British Columbia,” Czarnogorski said. “We see strong potential in this market and look forward to expanding our footprint across the province.”

Franchise information is available at wingsup.com or by contacting franchise@wingsup.com.